SPirit Halloween
A big seasonal Halloween retailer in North America, operating pop-up stores in vacant commercial spaces during Halloween
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This project reimagines spirit halloween and its identity as a whole. I wanted to bring out a more color specific color schme eot bring in more halloween colors and have a more cohesive logo that mixes up the mascot along with the wording itself. With the pattern of the star being prevalent within its designs and patterns
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Software: Illustrator
Date: Nov. 2025